A 2-DAY VIRTUAL INTENSIVE MARKETING
Turn Your Book Into a Client and Reader Generating Machine
A 2-Day Virtual Intensive with LaShall Dodson, Marketing Expert
DATE
October 6 - 7, 2026
TIME
12:30 PM - 4:30 PM EST
Hands-on, live, actionable
THIS WORKSHOP IS PERFECT FOR YOU IF...
You created — or are creating — your book for a purpose. We call that your book's mission.
Perhaps you want to:
Change a Life
Connect with Clients
Reach more Readers
Build a speaking Career
Create Courses
Leave a Legacy
You are in the right place!
Don't pour your creativity and energy into a book that no one reads.
We know your book has a mission.
We want it in the hands of readers making the change you designed and desired.
That's why we created the Marketing Momentum Intensive Workshop for Authors.
During this hands-on workshop, you'll build a real, actionable marketing plan uniquely designed for your book, your message, and your goals.
MEET YOUR PRESENTERS
Two Guides, One Goal
LaShall Dodson
Marketing Strategist & Alignment Expert
LaShall helps authors understand:
Why their marketing isn't working
Why social media feels exhausting
Why ads often fail, and what to do to make them work
Why they need to understand your platforms and options
"Making your marketing work isn't about putting in tons of effort. It's about making choices based on a plan with a proven strategy."
Donna Knutson
Owner & Founder, Write Journeys
Donna helps authors:
Identify their audience
Clarify the transformation desired for their reader
Define the change they want their book to make in the world
Plan using the book to achieve that mission
"You have to write the book yourself, but you don't have to write it alone.""
DURING THE WORKSHOP
You'll build a plan, not just an idea
Clarify the Transformation
What change do you want your readers to experience?
Define the Mission of Your Book.
How will your book serve your readers and your business?
Align Your Marketing.
Learn how your website, social media, speaking, newsletter, videos, and offers can work together.
Create an Action Plan.
Leave with a strategy you can begin implementing immediately.
YOU'LL WALK AWAY WITH
Momentum, on paper
Clarity around the transformation you desire for your reader
A defined mission for your book
An aligned marketing message
A practical marketing roadmap
Confidence about what to do next
Momentum to move forward
READY TO BUILD YOUR PLAN?
Developing a marketing plan unique to your book's audience and mission can help you create the impact you desire.
— Workshop Philosophy
CLIENT STORIES
Words that Moved their Worlds
What they discovered working with Donna at Write Journeys.
"I hired Donna because of her knowledge of writing and her authenticity. She allowed me to be me — no put-downs, just encouragement. Having an editor is like having a life coach. I've completed two manuscripts and had both published."
Joanne Sanders
Published Author
"She helped me realize it was MY story and to stick with what I believed would work. I was not confident in myself when I started, but I learned that I could make this story happen. Now I have a completed manuscript and a path forward"
Ellen Cohan
Published Author
"Working with Donna was a pleasure. She has a lot of patience and is easy to work with. I did not expect my writing to improve, but Donna's coaching made me a better writer. My main goal was to create a draft I could submit to publishers — I achieved that goal."
Sonal Adamson
Published Author
REGISTRATION
Choose how you'll join us
EARLY BIRD
$297
Ends September 4, 2026
Two days of live training
Workbook and planning exercises
Pre-event gathering
Access to community discussions
STANDARD
$397
After September 4, 2026
Two days of live training
Workbook and planning exercises
Pre-event gathering
Access to community discussions
VIP UPGRADE ADDON
$100
Everything in Standard
1-year extended access to all workshop materials
Exclusive expert sessions (publishing, podcasting, speaking, launching, etc.)
Expert contact reference sheet
LaShall's VIP bonus marketing deliverable
Call recordings access
OCTOBER 6–7, 2026
12:30 PM - 4:30 PM EST
Your book deserves to create an impact.
Let's build the plan that strengthens relationships, turns readers into clients, and promotes the change you've desired and designed.
Marketing Momentum Intensive Workshop for Authors
