PRESENTED BY LASHALL DODSON
Marketing Momentum Workshop
2-Day Intensive Workshop · Live on Zoom
Day 1
October 6, 2026
Day 2
October 7, 2026
October 6–7, 2026 · Live on Zoom
THE WORKSHOP
Your Book Deserves to Reach
The People it was Written for.
Millions of books are self-published every year — and statistics show that most sell fewer than 100 copies. Not because the stories aren't powerful. Not because the lessons aren't valuable. But because the readers never found them.
If you want your book to reach more than just friends and family, people must know it exists — and what's in it for them. A strategic marketing plan, designed specifically for your book's audience and mission, is the bridge between your message and the people who need it most.
YOUR WORKSHOP FACILITATOR
LaShall Dodson
Dedicated Virtual Professional Services
Built for the realities of running a business.
LaShall was chosen to lead this workshop because she is an operations strategist who understands both marketing and advertising — and what business owners actually face when running their companies day to day.
Her workshop will educate, provide context you can apply directly to your plan, and lay out not just the steps, but the precise order of implementation that leads to your best outcomes.
THE WORKSHOP
Four things you'll know by the end.
A Plan Built for Your Book
Design a marketing strategy specific to your book's audience and mission — not a generic template.
Step-by-Step Development
Follow a structured, ordered process so every action builds on the last — no guessing, no skipping ahead.
Actions That Lead to Results
No busywork. Every step is designed to move your book forward — not just fill time or check boxes.
Working Session
You'll receive materials to prepare in advance. Come ready to create, build, and leave with a real plan in hand.
WORKSHOP TAKWAWAYS
Four things you'll know by the end.
01
The essential marketing elements every book launch strategy needs
02
The parts of a marketing support system that work together
03
Why order matters when building your system — and what goes first
04
The marketing mistakes to avoid so you don't waste time or budget
READY TO BUILD YOUR PLAN?
Developing a marketing plan specific to your book's audience and mission can help you create the impact you desire.
— Workshop Philosophy
EVENT DETAILS
Two days. Four hours.
Real results.
6 Tuesday
October 6, 2026
Day one kicks off the intensive — laying the foundation, introducing the framework, and beginning your personalized plan build.
7 Tuesday
October 7, 2026
Day two completes the build — refining, finalizing, and ensuring you leave with a complete, actionable marketing plan for your book.
READY TO BUILD YOUR PLAN?
Come ready to work,
create, and succeed.
This is a working session. You'll receive preparation materials in advance — and leave with a marketing plan you can actually use.
Registration link coming soon · October 6–7, 2026 · Live on Zoom
© 2026 Write Journeys · All rights reserved · Marketing Momentum Workshop
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